One must question everything to achieve full understanding

Is it possible for a society to set standards on human emotion? Telling an individual that something he is feeling within himself is not what they deem to be "normal" and he should therefore hang his head in shame? If what he were to be feeling was not normal to them then why is it in his nature to feel that way and could the people who accuse him of being abnormal actually feel the same exact emotion at one time or another?
It seems that the emotion he experiences frightens the others around him. This must be what they use to feel out whether someone is safe to associate with; whether or not they feel comfortable around him. Our comfort zone is based off of what? What we are used to. But what if all that we are used to is just fixed up to be a certain way? And shouldn't the method he uses to either cure or act upon his frightening emotion determine whether or not he is abnormal?
"Abnormal", "out of the ordinary" are both terms to describe what? Someone or something that does not conform to things such as: government, rules or laws, set standards, etc. All being things in which everyone must abide to, or conform to. Is it a natural reaction? Or has it been drilled into our heads from birth? We have been taught, we have observed, we have experienced our need to follow these rules to play our part in this world, not in it's natural state but within it's social endeavors. My point being; if we were to have never learned, observed, or experienced a "set standard" for all things would we still have a single track mind on how it all should be? Or would we be more open minded of the variety around us? Not necessarily "accepting" due to the fact that we do not see a difference as being anything worthy of rejection.
Knowing this, would we be able to recognize any subliminal or major message put forth on how we should be thinking? Things such as an everyday commercial wherein a character acts upon his own free will and everyone around him glares at him in protest. That is a perfect portrayal of what you would and wouldn't expect to happen. The character acting upon his will represents a disturbance, one that we would not expect. At the same time everyone around him glaring in annoyance is a reaction we would expect. Two thoughts at once; The man acting upon his will must be a bad disturbance and the fact that everyone around him thinks so as well is the correct reaction to have. All from a ten second commercial.